Email has been around for about 40 years and continues to be the “killer app” when it comes to worldwide usage. Even in comparison to social media, email still claims the top spot in terms of the total number of users. This impressive global reach makes the email campaign a very powerful tool for businesses to deploy as part of their marketing efforts.
Zoho Campaigns is an innovative email marketing software platform that introduces end-to-end automation of email campaigns and has been designed to fit into the workflow of businesses on all sides of the spectrum; regardless of size, industry or region. A successful email campaign requires diligent planning and a lot of time spent on fine tuning messages and segmenting target audiences. Zoho Campaigns allows you to dedicate more of your attention to these key tasks and less to managing time consuming technical features.
Pre-designed templates, themes, and layouts as well as the built-in HTML editor offer an efficient and effective method of selecting the format of your email campaign. Efficiencies are also enabled by automated A/B tests that allow you to test various options (design, subject lines) and make informed decisions about which versions to implement in order to improve engagement rates. All this, while maintaining spam free & clean lists thanks to the built-in list management and segmentation feature.
Tracking and reporting automation translates into results that are analyzed in a holistic fashion. This allows you to get a better grasp of subscriber behavior, and deliver greater engagement. Social media integration also contributes to better engagement rates by allowing you to share your email campaign and gain insights into its impact across platforms by tracking and comparing likes and other relevant metrics. You can build lasting relationships with your clients by leveraging the option to share your campaigns via social media and monitoring their interactions with your messages.
Be present on all screens with the mobile campaign management feature which enables you to create and deliver an effective email campaign on screens of all sizes; while accessibility is enhanced by the Cloud based environment of Zoho Campaigns - build your email campaign anywhere an internet connection is available and on any screen, enabled by the mobile friendly user interface.
Take the “pain” out of email campaign with the easy-to-use merge tags and the sync function which eliminates the need to manually import and export contact lists. What’s more, you can expand functionalities by integrating Zoho Campaigns with Shopify, Zoho CRM, Google Apps (& more); API extensibility make it compatible across multiple platforms.